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How I Used AI to Write 30 Email Campaigns and Increased Open Rates

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AI is rapidly changing how email campaigns are written, tested, and optimized. Instead of spending hours creating content manually, many marketers now rely on AI tools to improve speed and performance. In this article, I share how AI helped create 30 campaigns and improve open rates. Problem I Faced For years, email marketing had been a reliable channel in my digital marketing strategy. However, over time, the results began to plateau. Despite sending regular campaigns, the email open rates were inconsistent, and the engagement metrics showed a gradual decline. The audience size was growing, but performance was not improving at the same pace. Press enter or click to view image in full size The main issue was the time required to create quality campaigns. Writing multiple variations of email subject lines, designing personalized email campaigns, and building automation flows demanded hours of manual effort. As a freelancer working with small businesses, I had to manage several accounts ...
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PowerMTA Bounce Handling: The Real Reason Your Emails Miss the Inbox

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If you’re running email campaigns in competitive markets like New York, Los Angeles, Chicago, or Austin , your deliverability matters more than ever. In the U.S., inbox placement is highly competitive. ISPs like Gmail, Outlook, and Yahoo monitor sender behavior closely. One of the biggest reasons campaigns fail is something most marketers ignore: Poor bounce handling. Even strong copy and great offers won’t help if your sender reputation is damaged by bad leads. Why Bounce Rates Matter More in the U.S. American ISPs use advanced reputation systems. They track: Bounce rates Complaint rates Engagement levels Sending consistency If your bounce rate rises above safe limits, mailbox providers assume: Your list is outdated You’re sending to scraped contacts Your opt-in process is weak Once that happens, your emails start landing in spam—or get blocked entirely. The Two Bounce Types Every U.S. Marketer Should Know Hard Bounces Permanent delivery failures. C...
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PowerMTA SMTP Setup: Best Configuration for Better Deliverability (2026)

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If your emails are landing in spam even after using “good content”, you’re not alone. Most cold emailers and bulk senders face the same 3 issues in 2026: (-) Spam placement : emails go to Promotions/Spam instead of Inbox (-) Low inbox rate : 20–40% inbox is common with wrong setup (-) Poor SMTP reputation : bad IP/DNS signals trigger filters even before your email is opened Therefore, deliverability is not only about the email copy — it’s about your sending infrastructure . And this is where PowerMTA becomes powerful. It gives you control over delivery behavior like throttling, retries, queues, and bounce handling—things that normal SMTP systems don’t manage properly. In this Medium article, I’ll share the best PowerMTA SMTP setup practices for better deliverability in 2026 (not the boring theory real working configuration highlights). Section 1: What is PowerMTA & why it helps deliverability PowerMTA (PMTA) is a high-performance SMTP server used for bulk emailing and cold out...
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13 Things to Check Before You Buy SMTP Server in 2026

If you plan to buy SMTP server in 2026, you must be more careful than ever. Email marketing has changed a lot due to strict spam filters, updated compliance policies, and higher inbox placement standards. Many businesses waste money because they buy SMTP server without checking the most important technical and legal factors. To help you avoid mistakes here are 13 essential things to check before you buy SMTP server in 2026. 1) Your Main Purpose (Transactional vs Marketing) Before you buy SMTP server , confirm your requirement: Transactional email (OTP, invoices, password reset) Bulk email marketing (newsletters, promotions) Cold outreach (B2B lead generation) Each purpose needs different configuration, sending behavior, and warm-up strategy. The wrong server for the wrong purpose leads to poor deliverability. 2) Server Reputation & IP History When people buy SMTP server , they mostly ignore IP reputation. This is a major mistake. Steps to check: (-) Ask prov...
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Why PowerMTA SMTP Server Is Still the Gold Standard for Bulk Email Sending

In the modern digital ecosystem, email remains one of the most reliable and high-return communication channels for enterprises, SaaS companies, and large-scale marketers. Despite the rise of social platforms and instant messaging, bulk email continues to dominate for transactional messaging, marketing automation, and customer lifecycle communication. At the heart of this ecosystem stands one solution that has consistently defined performance, reliability, and control: the PowerMTA SMTP server . For more than a decade, the PowerMTA SMTP server has been regarded as the gold standard for bulk email sending. While new tools and cloud-based solutions have emerged, PowerMTA continues to be the preferred choice for organizations that require precision, scalability, and deep deliverability control. This article explains why the PowerMTA SMTP server still leads the industry and why it remains indispensable for professional bulk email operations. Understanding the Role of a PowerMTA SMTP Se...
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