Low Inbox Rate: Common Mistakes and How to Avoid Them
A low inbox rate is a serious challenge for businesses that rely on email for communication, marketing, or transactional messaging. When emails fail to reach the inbox, even verified contact lists and well-designed campaigns deliver poor results. Understanding the most common mistakes behind a low inbox rate is the first step toward improving email deliverability and restoring sender trust. This article explains the key errors that cause a low inbox rate and outlines practical ways to avoid them. Mistake 1: Ignoring Email Authentication One of the most common reasons for a low inbox rate is missing or incorrect email authentication. Without properly configured SPF, DKIM, and DMARC records, receiving mail servers cannot verify the sender’s identity. This lack of verification signals risk and often leads to spam filtering. To avoid this mistake, ensure all authentication records are correctly set and aligned with your sending domain. Proper authentication is a foundational require...